It used to be the biggest challenge writers faced was getting words down on paper and finding someone willing to publish them. That still is a challenge, but today it’s just the beginning of what a writer is expected to do.
Now we daily face the overwhelming task of building a platform. The time needed to write words worth reading is infringed upon by the need to have a growing presence on social media. We are driven to develop our “brand” along with a memorable tagline that will resonate with our “audience.”
I confess it’s all too easy for me to get caught up in this not so merry, merry-go-round.
Last week I spent a day and a half preparing a new flyer for the August 3-6 Greater Philly Christian Writers Conference. One side is an overview of the conference and highlights the concert my friend, Marty Goetz, is giving on Wednesday night.
I am excited about all this year’s conference offers. And I do work really hard to present the opportunities in the most professional and best way possible. I even added a new Spread the Word page to the conference website. But sadly, in my effort to “market” the conference, I am convicted that I forgot the most important thing.
The 3-1/2 day conference in August does provide many opportunities to learn about the craft of writing and marketing, but it is the message – “His answer” – that is the most important Word that needs to be spread.
As Michael Gantt said in his keynote at last year’s conference and this year’s Colorado Christian Writers Conference, “The Cross is the Main Thing.” I urge you to watch the video of his keynote and/or read the transcript. I also urge you to subscribe to his blog at http://growinggodlyseed.com.
Yes, I’d really appreciate your help spreading the word about the August 3-6 conference, but the most important thing each one of us can and must do is to spread His Word, His answer.
Again, quoting Michael Gantt from the blog he posted today:
We are called to proclaim the Kingdom of Heaven. We are called to magnify and glorify the matchless Name of Jesus. We are called to declare deliverance to the captives, healing to the broken, and to declare that forgiveness of sin is found in none other than Jesus Christ. We are called to bring the light of the gospel to our cities; to bind up the broken, to feed the hungry, clothe the naked, and to declare even in the face of Caesar the eternal decrees of God – That’s what we are called to do!
Yes, indeed, that is the Word we are called to spread. God help us to be found faithful.