You believe God has called you to write, but how do you find time for everything today’s writers need to do in order to reach their readers?
A growing platform is essential if you hope to interest a traditional publisher. For those who choose to self-publish, it’s just as critical. Your book isn’t going to sell if you are not effectively marketing it through social media, blogs, vlogs, email newsletters, podcasts … You also need a professional website.
Are you overwhelmed and frustrated by the time you need to invest in marketing – time you could be writing?
The Internet didn’t exist when my first books were published. I had more time to write. Reaching my audience meant focusing on their needs not on sales techniques. I can’t help but wonder if today we’re focused more on selling than on the needs of our readers.
I wrote the following chapter 24 years ago for the second edition of my book, Write His Answer – A Bible Study for Christian Writers. It’s available on Amazon as a print and ebook or at a discount at https://writehisanswer.com/writehisanswerbiblestudybook. I hope you’ll join us Monday evening, October 10, 8:30 pm ET (7:30 CT, 6:30 MT, 5:30 PT) as we focus on how to reach our readers.
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Reaching Our Readers
But the wisdom that comes from heaven
is first of all pure and full of quiet gentleness. . . .
It is wholehearted and straightforward and sincere.
JAMES 3:17
Bill Hybels, in a chapter titled “Preaching to Seekers” in Communicate with Power (edited by Michael Duduit, Grand Rapids: Baker, 1996, p. 74), says, “Much of what we have to do is attempt to speak to people’s brokenness, their addictions, their wounds, their victimizations.” The same holds true for Christian writers. We must show our readers how the Gospel is relevant to these very real needs if God is to use our words to make a difference in their lives. How can we do this effectively both in writing and talking to needy people? Here are a number of ways:
Avoid pat, simplistic answers to complex and serious problems. People who are hurting need more than spiritual Band-Aid™ bandages. We must not demean them and their problems by offering quick fix-its. Instead, we need to give them the gift of encouragement and one or two realistic steps they can begin to take in their journeys to wholeness.
Guard against a critical, judgmental attitude. Paraphrasing an old Native American proverb, we should not judge anyone before we have walked a mile in his moccasins. Far too often, we pass judgment without having been there first. We write from the top of our heads instead of the depth of our hearts. Always ready to point out the shortcomings in others, we fail to extend the same grace and mercy God extends to us.
Perhaps subconsciously we feel our own sins are minimized when we judge others. Yet Jesus said, “Do not judge, or you too will be judged” (Matt. 7:1, NIV). The Message says, “Don’t pick on people, jump on their failures, criticize their faults—unless, of course, you want the same treatment.”
Harsh, judgmental words not only hurt, they push people away from the Savior rather than draw them to him.
Don’t lay guilt trips on your readers. We need to recognize that it is the Holy Spirit’s job to convict readers of sin, not ours. When I compiled My Turn to Care—Affirmations for Caregivers of Aging Parents (Nashville: Nelson, 1994), I knew that many caregivers were already beating themselves up for not doing more for their aging parents and for not being more patient, loving, kind, etc. They didn’t need more guilt trips; they needed encouragement. Blanket statements and such words as “should,” “must,” and “you” in submissions were immediate red flags that almost always resulted in the return of the manuscript.
Be sensitive to needs and feelings. I remember the time a lay witness mission visited my church. Joyfully and exuberantly, they spoke of God’s healing of loved ones in response to their prayers. I wanted to rejoice with them, but my focus was drawn to a dear friend who had recently lost her husband. I winced as I thought of how their well-meaning witness was affecting her and the others. In the hushed silence, I could almost hear their anguish and unspoken questions: Why, Lord? Why didn’t you answer my prayers? Didn’t I have enough faith? Don’t you love me as much as you love these others?
Jesus’ promise is not to save us from life’s difficulties but to be with us in them and to work good through them (Rom. 8:28, 35-39). Although miraculous answers to prayer are a powerful witness, remember that some readers may still be waiting for answers to their requests. Be sensitive to this fact and consider whether an example of God’s sustaining power may offer more encouragement. When we share how God enables us to cope with and rise above the painful realities of life, we are a witness to his awesome keeping power.
Be passionate but guard against being opinionated. There are many differing viewpoints and interpretations of Scripture among Christians. I have no doubt that when we meet the Lord face to face we’re all going to find how much we didn’t clearly understand (1 Cor. 13:12). Wise Christians do not present their opinions as the Gospel. We are not God.
Refuse to get drawn into foolish arguments. When our daughter was growing up, we were convinced she was going to be a lawyer. No matter what the subject, she’d always take the opposing view. Now that she’s an adult (and about ready to graduate from medical school), she has put away—at least most of the time—her need to assert her independence by arguing with us about everything.
Some people never outgrow the need to pick and win arguments. The apostle Paul counseled Timothy: “Don’t get involved in foolish arguments which only upset people and make them angry. God’s people must not be quarrelsome; they must be gentle, patient teachers of those who are wrong. Be humble when you are trying to teach those who are mixed up concerning the truth. For if you talk meekly and courteously to them they are more likely, with God’s help, to turn away from their wrong ideas and believe what is true” (2 Tim. 2:23-25).
Be careful, and prayerful, to build up rather than tear down. Sadly, we Christians have earned the reputation of “shooting our wounded.” At the very time when those who have fallen need grace and mercy, we all too frequently forget Jesus’ words: “If any one of you is without sin, let him be the first to throw a stone” (John 8:7, NIV). Gordon MacDonald, a pastor who fell and has been restored and who now preaches the gospel of the “second chance,” said in a sermon, “We have come to love the subject of grace because along with repentance it changes lives and refuses to permit Satan the ultimate victory.”
Don’t compromise the truth, but also don’t force it on others. “Let your conversation be gracious as well as sensible,” Paul says in Colossians 4:6. Peter says that if anybody asks us why we believe as we do, we need to “be ready to tell him, and do it in a gentle and respectful way” (1 Pet. 3:15).
Often we Christians are viewed as attacking anyone and anything we do not agree with rather than calmly and clearly, graciously and sensibly, presenting biblical truth. We need to be respectful (1 Tim. 5:1), speak the truth in love (Eph. 4:15), and be winsome rather than obnoxious.
Always remember the need for love and compassion. God loved the world so much that he sent his Son, not “to condemn the world, but to save the world through him” (John 3:17, NIV). Jesus had compassion on the weary and heavy-laden, the sick and the poor, the outcast, and the sinner. We can do no less if we hope to show them how God has called us, and is calling them, out of the darkness into his wonderful light (1 Pet. 2:9).
RESPONDING TO GOD’S CALL TO WRITE
Read Paul’s sermon on Mars Hill in Acts 17:16-34. List below the needs he perceived his listeners had and how he addressed and sought to meet them.